Wolters Kluwer
We developed the launch strategies for several innovative products, including Kleos, Tecnicamente and Smarteca, both nationally and at global level.​

The Project

As part of a consultancy, which lasted more than 5 years, we followed the launches of several products, including Kleos (Globally and in Italy), Tecnicamente (Italy) and Smarteca (France).

In addition to the strategy, positioning and concept, we developed guidelines and creative, from the brand to the pay-off of the various sub-brands, and all the communication formats ATL, BTL and digital.

The Peggy Guggenheim Foundation