Creative Economy
The Creative Economy Is where our shared humanity manifests itself in the physical and digital world – “hidden in plain sight”.

our contribution

Where products, services and human manifestations base their added value and innovation on creativity and ideas, Creative Economy is generated. We find it in the arts, film, fashion, music, architecture, cuisine, festivals, dance, theater, artisanal and folk art – in the digital arts, environmental art, permaculture, and sustainable energy systems as well.

Creativity itself is valuable as a marketplace, and because of its products and ideas we expand our minds, communities, history and our place within the world.

We provide the Creative Economy with the insight and skills to identify new markets, cultural trends, marketing opportunities, new business models, and the platforms to support their innovation, institutional health, and brand.

The Industry

The creative economy industries generate annual revenues of over $2 trillion and account for nearly 50 million jobs worldwide.

The Players

Nearly half of the workers in creative sectors are women, and these industries employ more people ages 15-29 than any other sector.

The Economy

Economic output from creative sectors totaled $877 billion, which includes a $29.7 billion trade surplus for the export of artistic and cultural goods and services.


The creative economy contributes just over 6.1% to global gross domestic product (GDP), averaging between 2% and 7% of national GDPs around the world.

Source: The Policy Circle

Vincent Van Gogh, Iris. 1886. J. Paul Getty Museum, Los Angeles, CA.