Where products, services and human manifestations base their added value and innovation on creativity and ideas, Creative Economy is generated. We find it in the arts, film, fashion, music, architecture, cuisine, festivals, dance, theater, artisanal and folk art – in the digital arts, environmental art, permaculture, and sustainable energy systems as well.
Creativity itself is valuable as a marketplace, and because of its products and ideas we expand our minds, communities, history and our place within the world.
We provide the Creative Economy with the insight and skills to identify new markets, cultural trends, marketing opportunities, new business models, and the platforms to support their innovation, institutional health, and brand.
Source: The Policy Circle
Vincent Van Gogh, Iris. 1886. J. Paul Getty Museum, Los Angeles, CA.